PiC was established as a not-for-profit organization in 1995 specifically to promote CSR in India, and since then we have remained a pioneer. We assist companies to become partners in development by promoting rights-based partnerships amongst business, disadvantaged communities and the government. Today, we believe the international business and human rights movement, as expressed in the UN Guiding Principles on Business and Human Rights, is the most appropriate context for CSR.
We collaborate with the donor community, national and international civil society organizations and NGOs, as well as with companies, business associations and the government on a wide range of innovative programmes to promote human rights in business. PiC specialises in bringing stakeholders from government, business, NGOs and the community together in order to address pressing issues.
We recognise that the world is too often characterised by vast inequalities of wealth, consumption, power and opportunity, frequent exploitation of people and violation of their rights, and by environmental degradation. We further recognise that these challenges need to be tackled collaboratively through constructive, equitable, rights-based partnerships.
As such, our strategic plan is focused on:
- Supporting businesses to become aware of, understand and respect human rights, and to incorporate this respect for human rights in all their activities
- Strengthen and encourage the monitoring of businesses so as to promote a culture of greater accountability within the private sector, with a particular focus on human rights
- Promoting decent work for all, including those in training and in apprenticeships
- Fostering transparency and disclosure amongst corporations and smaller businesses
- Explore, innovate, apply and disseminate metrics of business success that prioritise social and ecological imperatives
- Working to promote the renewal and sustainability of the agricultural sector though community participation
A number of these strategies resonate closely with the 2015 Sustainable Development goals, specifically Goal 8 (Promote Inclusive and sustainable economic growth, employment and decent work for all) and Goal 12 (Sustainable consumption and production). Most relevant of all is Goal 17, which calls for a revitalisation of the global partnership for sustainable development.